Exsus Brand Identity Design
BRAND IDENTITY
LOGO AND SECONDARY MARKS
BRAND GUIDELINES
VISUAL ELEMENTS
ADVERTISEMENTS AND SOCIAL MEDIA CONTENT
TONE OF LANGUAGE AND MESSAGING
Exsus needed a fresh more modern, international brand identity that represents its ambitions and competes with brands from across the globe. The new logo for the Exsus brand comes at a time when the company has truly evolved to its potential.
The font selected is perfect to emphasize the balance of the sound the word exsus makes while giving it a weighted line, since we opted for a lower case typeface.
The logo includes two marks; a stress on the é, and an eight-pointed star placed within the space in the letter u. The stress is placed to indicate pronunciation for the word. We designed a new star to portray universality, prosperity, new beginnings, and abundance as part of the international character of the Exsus brand. Click below to read more about why the logo was designed and the meaning behind the symbols used.
